It always makes sense to retain existing customers rather than chasing new ones since it costs more to acquire new ones. If we go by statistics, almost 90% of people have no loyalty when it comes to brands, hence all the more…
Author: Samir Motwani
Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action-oriented technophile may have been trained as a developer but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups and defining best practices for budding ventures.