Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action-oriented technophile may have been trained as a developer but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups and defining best practices for budding ventures.
It always makes sense to retain existing customers rather than chasing new ones since it costs more to acquire new ones. If we go by statistics, almost 90% of people have no loyalty when it comes to brands, hence all the more…