Email marketing is still one of the best marketing strategies that helps with revenue generation. On average, if a marketer spends $1 on email marketing, they can generate revenue of up to $43.
However, consumers receive a plethora of emails from various brands on a daily basis. So, the real challenge is to design an email campaign that stands out from your competitors.
One of the best ways to do this is through personalization. Personalized email communications are less promotional, more authentic, and more engaging. They can also help you to build personal relationships with your customers.
With personalized email marketing, brands have witnessed a 5% increase in conversion rates and an 18% increase in click-through rates. This infographic by PostFunnel on personalized email marketing explains how to implement this strategy effectively.
Here are 2 of the best personalized email marketing strategies you can leverage.
1. Responsive Email Design
One of the best personalized email marketing strategies is to create a responsive email design. This will help you increase your user engagement rate.
How your email looks will eventually decide if a customer clicks on your links or not. If they don’t like it, chances are they won’t click on any links. Obviously, you don’t want this to happen. So, it’s crucial that you create responsive email designs based on the kinds of devices your target audience uses.
You want your audience to have the best viewing experience when they open your emails on their tablets, laptops, or smartphones. So, remember to consider vital elements like email length, font size, buttons, etc. to create a responsive email design.
2. Automate Email Campaigns
Automated emails are also called trigger-based emails. These emails are sent out to customers based on their behavior. The most common trigger emails are thank you, transactional, and welcome emails.
If a customer leaves your website without completing their purchase, you can immediately send them an email reminding them about their abandoned cart. Such emails can encourage users to re-visit your website and complete their purchases. That’s the power of trigger-based emails.
Trigger emails generally have high open rates and click-through rates. In fact, 36% of marketers use trigger-based email communications.
If you want to see your business flourish, then you need to leverage the power of personalization in your email marketing campaigns. Follow the strategies mentioned above and start reaping great rewards from your campaigns.