According to Google, links are one of the top three factors affecting the ranking of a website. In fact, 72% of SEO experts believe that links are the key deciding factor for search engine rankings. If you do spammy link building, the search engine rankings of your website will significantly decline. It will also affect the domain authority of your website.
This is why digital marketing experts suggest that you create and use content which can build links naturally. And to do so, you need to keep on generating interesting and engaging content.
But this can be challenging as you need to consider various aspects like the types of content and the topics that your audience will like. The content will fail to build links if you are not using the right type of content to communicate.
Are you struggling to find the most effective types of content to build links naturally? Then this post is for you. This post will talk about the four most effective and successful types of content which can help you to build links naturally.
1. Infographics
Infographics are the most effective type of content to get the attention of your audience. They work as a magnet and can increase your brand awareness and engagement rates. In fact, people like and share infographics 3X more when compared to other visuals formats.
When people share your infographic, you can reach out to a larger audience. And by using infographics, you can make your content stand out from other top players in the digital world.
It’s no wonder that the use of infographics is increasing among B2B marketers. 65% of B2B marketers prefer using infographics in content marketing.
You can use infographics to create highly engaging content and narrate your information in the simplest way possible. The best thing about infographics is that they are easy to share on all major social platforms.
Which means that you can use infographics to your advantage and build links. An effective and engaging infographic carries a huge potential for going viral.
If you lack in-house talent to create engaging and effective infographics, then you can use free tools like Canva and Piktochart. They have many interesting templates to choose from. And you can customize the templates according to your requirements.
2. Videos
When talking about types of content to build links, you cannot overlook the power of videos. You should consider videos and leverage the benefits. Videos are possibly one of the best forms of content to talk about your brand without boring your audience.
Nearly 60% of marketers use videos to build links. But the internet is flooded with video content and it’s difficult to stand out. One of the best ways is to create educational videos and use them to link back to your website.
You can also create videos addressing issues or problems faced by your audience. Use social platforms like Quora to find commonly asked questions about your brand or industry. This will help you find relevant topics on which to create videos that your audience will find valuable.
An effective video will help you to increase your traffic and engagement rate. YouTube has 1.3 billion active users. You can leverage the platform to post useful, engaging, and interesting videos. And in the description, you can add relevant links to your website.
You can also share videos on various other social platforms like Facebook, Twitter, or Instagram. Ensure your videos always contain high-quality content. And maintain a consistent voice, as it will help your users to recognize your brand.
3. Webinars
Webinars may not sound like a very obvious form of content to build credible links. But you just need to know how to use them creatively. 19% of B2C and 55% of B2B companies prefer to use webinars for their content marketing.
When used correctly, webinars can grab the attention of your users. And it’s an easy way of communicating your brand’s product or service related information to your users. And webinars can encourage them to visit your website.
Other than building effective links, webinars also help you to increase your brand’s reach, traffic, and engagement rate. That’s mainly because an effective webinar doesn’t look salesy. So webinars can also increase brands authority and raise awareness.
You can use some clever and smart strategies to build links in webinars. For instance, make sure you add clickable links in your webinars, especially if your webinar is a product or services demonstration.
You need to get as many people as possible to talk about your webinar before it begins. So there will be more link shares and mentions that can include a link to your landing page. You can leverage social media and ads to talk about your upcoming webinar.
You can also invite experts and highly influential people from your niche or industry. This will get the attention of many people and possibly encourage link shares and brand mentions. To make it even more engaging, you can even organize a Q&A session. And link the whole webinar back to your website. This will encourage your audience to visit your website and watch the whole session.
You can do the same thing with webinar landing pages, especially if you’re co-hosting the webinar. For instance, I recently worked with Mention to create a webinar session on content publishing. As you can see in the screenshot below, they linked back to my homepage on the webinar landing page.
Image Source – Mention
4. Guest Posts
One of the most common types of content used to build links is guest posting. So invest in creating effective and engaging guest posts. The guest posts will also help you to expand your reach and increase your brand awareness.
You can improve the search engine rankings for your website by writing useful posts and linking them back to your website. But to ensure that this strategy is effective, you need to find high domain authority website. Search engines will consider this factor when ranking your site and boost your rankings if you’re associated with high authority sites.
Also, make sure that the website is from your industry or niche. This will help you reach a relevant audience and boost your traffic because a relevant audience is more likely to be interested in your site.
Publishing your posts on high domain authority website will also build your brand’s reputation.
It’s one of the most cost-effective ways to build links. So, when you have a tight budget, you can write a guest post and publish it on a high domain authority website.
All you need to do is spend time to research relevant and new topics from your industry and niche. You can use Google to find websites that accept guest posts. And you can find out if the website has a high domain authority by using Domain Authority Checker.
Once you find relevant websites, make a list of them. Go through the guest posting submission guidelines for each website. And always go through some of their recently published posts. This will give you an idea of the quality of content on their website.
For most of the websites, you need to pitch to them before submitting the post. So, prepare a clear outline of what you want to write and points you want to cover. And start pitching.
Moz is an SEO service company based in Seattle. They build tools to help their customers and simplify the process of inbound marketing, SEO, content marketing, and link building and improve customer relations. Moz receives and publishes a lot of guest posts from industry experts.
In the screenshot below, you can see how the author’s post gets linked back to his own website. They also have added a relevant link in the author’s bio in this post.
Image Source – Moz
This can do wonders for the link profile of this author, because the Moz homepage has a DA of 90. This is extremely high, and getting a link back from such high-authority sites will increase your own website’s authority.
Image Source – SEO Review Tools
Parting Thoughts
To build links in a natural way, the type of content used to communicate plays a major role. Your content might be highly informative and useful to your audience. But if it’s not easy to understand, you will not be able to build links successfully.
The types of content mentioned above, including videos, webinars, infographics, and guest posts are very effective in building links. Make sure to create content that is relevant, informative, and helpful to your audience.
If your content is loaded with too much data, it’s always better to use infographics. They are easy to understand and quick to register. If you want to demonstrate your services or products, it’s best to do so through videos.
If you know any other types of content which can build links naturally, please feel free to comment.
